Mars Unveils Results from the World’s Largest Pet Parent Study

Britt
by Britt
Photo credit: Valenciale / Shutterstock.com

There is no arguing that the world of pets is constantly changing and evolving. Once seen as practical tools on farms, while hunting, and in other scenarios, cats and dogs are now considered part of the family. But what exactly does that mean?


A new study called the “ Mars Global Pet Parent Study” focused on answering precisely that question. Collecting opinions and insights from over 20,000 cat and dog parents across 20 countries, making it the world’s largest pet parent study. The company has compiled, analyzed, and shared the results for everyone to see – and the findings are fascinating!


There is no doubt that pets hold a place of importance in our world today. In fact, 37% of those surveyed considered their pets the most important thing in their lives. The survey found that 56% of people owned either a cat or dog, and 47% of those are first-time owners.


Why do we view our pets so highly? Many answers were given for why our pets play such special roles in our lives. Of the dog owners who participated, 50% said they appreciated the unconditional love of their canine companions most, while 49% answered family completeness. Cat owners appreciated the entertainment (48%) and stress relief (44%) of their feline friends.


These relationships include pets of all ages. The study revealed Baby Boomers were more likely to share their heart and home with pets over 7 years old.


Meanwhile, Generation Z and Millennials statistically had younger pets. Of the pet parents in these age groups that were surveyed, 70% were puppy owners, and 72% were kitten owners. At the time of this survey, these age groups span ages 12 to 43, meaning many are just starting their journey as pet parents by adopting their first pet (not including family pets throughout their childhood).


As far as breeds, you may be surprised by the results! The most common dog breed globally was the Labrador (6%), followed by the Chihuahua (6%) and Golden Retriever (5%). As for the cats, the most popular breed was the Persian (16%), followed by the British Shorthair (11%) and the Siamese (9%).


Of course, pet parenthood isn’t all sunshine and rainbows! There are some struggles and challenges we all face along the way. 32% of those surveyed reported feeling guilty about leaving their dogs and cats alone at home. This supports a 2023 study that found both pets and owners experience separation anxiety.


As we continue to prioritize pets, will we see further changes in our society? The results of this survey indicate that pet parents strongly desire a more pet-friendly world at home and during their travels. Only 42% of respondents shared that they feel their neighborhoods are very pet-friendly. Meanwhile, 25% of dog owners and 27% of cat owners revealed that they find traveling with their pets demanding or challenging.


What does all this mean for the pet industry? For companies like Mars, this is a call to continue growing, innovating, and adapting. As our relationships with our pet parents continue to grow stronger than ever, we are searching for products that support this newfound relationship.


“Almost half (47%) of those surveyed are first-time owners, signaling a new era of pet parents,” explained Ikdeep Singh, Global President of Mars Pet Nutrition. “We know that pet parents are evolving, and we need to evolve with them, which means embedding pet parent centricity into our DNA to transform the experience and build lifelong relationships with the 455 million pets and pet parents we reach.”


We’re excited to see what new products this information will inspire!


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Britt
Britt

Britt Kascjak is a proud pet mom, sharing her heart (and her home) with her “pack” which includes her husband John, their 2 dogs – Lucifer and Willow – and their 2 cats – Pippen and Jinx. She has been active in the animal rescue community for over 15 years, volunteering, fostering and advocating for organizations across Canada and the US. In her free time, she enjoys traveling around the country camping, hiking, and canoeing with her pets.

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